Monday, February 4, 2013

Design Competence, You'll Need it!

Today in concept development class, we did some very valuable group work and also watch a documentary.  We went into four groups and discussed an article we all read together on AIGA's website. Link to Article: Designer of 2015 Competencies

This article gave us 13 insights on what a new up-coming designer should be competent of in the year 2015 and the skills set required by studios and design departments nationally. In a group we asked ourselves what we all think each skill meant and how each one of us have learned it in school or outside of school. I think some of the skill set in the list of 13 were quite complex. In my opinion, instead of 13 things, it should be more like 43 things! There were multiple required abilities which needed to understood in each topic. Not only does a designer has to be good at developing concepts and creating them, they have to have an all around understanding of many disciplines and have an emotional intelligence for culture, technology and business as well. This list can seem overwhelming and intimidating to a newly graduating graphic designer stepping out into the real working world.
As for me, I do feel intimidated by this list as many designers are graduating each year and our raw talent is not the only criteria anymore of snatching a good, stable paying gig in the design field. Having people skills, being able to present yourself and your concepts to prospective clients and holding a confident, professional image online and in person are just a few more of the things that expected now.
It can be a lot to take if you are not well prepared.


Overall, I find these tips to be valuable to me and I will take every bit of advice that I can capture to make myself a better designer, entrepreneur and human being.

After our discussion, we watch a interesting documentary about the history of Polish posters during WWII called Freedom from the Fence. I know this is off subject but it had a good soundtrack. It sounded a little creepy but cool at the same time. Enough of that. So back to the documentary!  The video had some really good example of poster designs that I've haven't seen before. We watched interviews with poster artists who were American and Polish and example of their work and their connections with the communism era.

One of my favorite posters from the video is by Mieczysław Górowski and it was named, Policja or Police in english. This image is so strong and visually disturbing. Is that a noose? And is that man a police officer or is that a man the police tortured? From what I can read from just the image I think it's what happens to you if you don't listen to the police! You can almost feel the rope in your eyes and the expression on the mans face depict a kind of twisted pain in your neck and ears. Wow. I'm glad Jimmy Moss showed us this video because it broaden my range of global art and it's history and I definitely need some more of that in my curriculum.


With viewing this documentary, we were assigned our next exciting concept development project, creation of artwork in any medium for the deadly 7 sin. This is going to be fun because now we get to put a little designer/artist skills into our "homeplay."

As for this coming week, I'm also excited to announce that our speaker series event with brand coach, Sunook Park presented by CSULA's GUAGE is coming up on Thursday, February 7th. It's always good to hear from a working professional in the field of design and I'm anxious to meet him and hear what he has to share with us. Event is open to the public and starts at 7PM in King Hall, Lecture Hall 1 at Cal State L.A. If you've read this far after finding me on the web, you should come join us!


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